Limited agency.
Promotions were system-assigned: take it or leave it. Players couldn't see what else was available, eligibility was unclear, and progress was opaque. It felt transactional instead of rewarding, and every new offer type meant custom work for marketing and engineering.
Let players choose their reward, without adding complexity for operators.
Raise perceived value and claim rates, drive cross-product play, unlock preference-based experiments, and stay consistent and compliant across every product.
A system, not a screen.
- 01One "My Promos" home for active, eligible and completed offers.
- 02Reward choice across currencies: cash, free bets, Crowns and product bonuses.
- 03Clear states for eligibility, progress, completion and claim.
- 04A reusable framework operators can run without bespoke builds.
Finish a promo. Pick your reward.
After completing a promotion, players choose from a curated set of rewards that fit their activity. Behind that simple moment: selection logic, fallback behavior, consistency across products, and tooling that doesn't need engineering for every campaign.
What changed after launch.
- 01Higher promotion completion and claim rates.
- 02More cross-product participation.
- 03Less support friction around eligibility and claims.
- 04More room for marketing and product to test new reward structures.
The biggest wins happen at the system level.
Treating promotions as infrastructure instead of features created a foundation that supports experimentation, scales with the business, and respects player choice in a space where that's often overlooked.